Smart factories are on the verge of becoming the new industrial paradigm, wherein optimization permeates all aspects of production, from concept generation to sales. To fully pursue this paradigm, flexibility in the production means as well as in their timely organization is of paramount importance. AI is planning a major role in this transition, but the scenarios encountered in practice might be challenging for current tools. Task planning is one example where AI enables more efficient and flexible operation through an online automated adaptation and rescheduling of the activities to cope with new operational constraints and demands. In this paper we present SMarTplan, a task planner specifically conceived to deal with real-world scenarios in the emerging smart factory paradigm. Including both special-purpose and general-purpose algorithms, SMarTplan is based on current automated reasoning technology and it is designed to tackle complex application domains. In particular, we show its effectiveness on a logistic scenario, by comparing its specialized version with the general purpose one, and extending the comparison to other state-of-the-art task planners.